Retain Your Existing Customer
According to eMarketer, it costs five to ten times as much to find a new customer as it does to retain an existing one. Additionally, loyal customers are more profitable to your business because they usually buy more of your company's products, are less sensitive to price, and often refer other customers. They usually take less of your customer service time because they're already familiar with your company.
- Maria Veloso-
I find this information on every publication (books, websites, podcasts) I read or hear about marketing. And I wanted to share it with you here.
If we think about that as consumers, it's obvious that if we buy something in a shop with good products and good customer service, we are willing to repeat and probably, we're going to recommend that shop or service to a friend.
The most difficult step for a business is to generate enough confidence in someone to buy a product for the first time.
Take care of existing customers, so they repeat buying your service or products.
If you make a discount, be sure they know first. (I hate when companies benefit new clients over old ones).
Email them with new products or offers.
Invite them to recommend your business (in exchange for something).
If you don't have much money to spend on communication, focus on those who have already bought from you, as it will be much more worthwhile.